Coördinator Marketing & Communicatie vacatures

If you want to work with the marketing, press & PR of Denmark in an international and fast-moving environment characterized by constant development, new trends and workdays with varied tasks, this is your chance! 

This role offers a unique opportunity to shape Denmark’s brand as a travel destination in The Netherlands - the 2nd biggest foreign market for Danish tourism - working in a fast-paced, international setting with diverse, impactful projects every day. 

VisitDenmark is dedicated to raising Denmark's profile as a top travel destination. Based in our local office in Leiden, you’ll take part in inspiring Dutch travelers to discover Denmark. The market is seeing an exciting growth and development with an increasing number of varied partners, and we’re looking for a dynamic and proactive Marketing & Press Coordinator, with a strong passion for marketing and tourism and good in coordinating multiple initiatives supporting the local team and in close collaboration with VisitDenmark’s head office in Copenhagen and other market offices abroad. The right candidate will play an important role in building valuable relationships to help keep this momentum going. 

Tasks and responsibilities:
As the Marketing & Press Coordinator in the Netherlands, you’ll be an important support in the local marketing activities for the Netherlands, covering everything from campaign development to final reporting as well as numerous Press & PR initiatives.   

Key responsibilities:  

Working closely with the Dutch team and headquarters, you will: 

• Assist in coordinating local marketing initiatives, including digital, TV, and offline B2C campaigns, co-branding collaborations, and B2B activities, from concept to execution and final reporting.
• Contribute to Press & PR efforts, such as organizing press events, arranging press trips to Denmark, drafting press releases, pitching stories, and managing media and influencer relations.
• Support content creation and storytelling, developing engaging texts and ideas for press, social media, and marketing materials tailored to the Dutch market.
• Monitor, analyze, and report on marketing and PR performance, tracking campaign effectiveness and media coverage.
• Help with travel trade and event coordination for the local team.
• Conduct market research and screen potential media and partnership opportunities.
• Manage traveler requests and handle various office management tasks 
• Facilitate communication and collaboration with partners, media professionals, influencers, and other stakeholders in the travel and media industries to foster strong synergies. 

 Your Background: 

• A relevant degree in marketing or communication
• A few years of marketing experience, ideally in roles that required collaboration with tourism or international partners.
• Familiarity with the Dutch market, language and culture, and ideally Danish markets and cultures.
• Proficiency in Dutch and English (Danish/Nordic language skills are a plus). 

Your qualifications: 

To succeed in this role, you’ll bring: 

• Creativity in marketing: Passionate about branding and marketing and interested in learning to build effective marketing activities with innovative content to reach and engage target audiences.
• Excellent communication and interpersonal skills: Great at building relationships with team members, colleagues, partners and a long range of stakeholders.
• Analytical mindset: Interest in increasing skills in using data to analyze market and marketing performance and learning how to translate insights into actions.
• Organizational and project management skills: Proactive in coordinating projects and navigating team dynamics in an international setting.
• Adaptability to new technologies: A keen interest in leveraging the latest digital tools and trends to keep campaigns current.
• Market insights and competitor knowledge: Interest in monitoring trends, attending industry events, and supporting the local market research.
• Media literacy: Interest in collaborating with the local media landscape from traditional media to digital born media. 

We offer: 
At VisitDenmark, you’ll step into a role that’s inspiring and where you will have a great impact on the success of the local marketing mix and market performance. We offer ample opportunities to grow in a vibrant, international marketing environment. Join our collaborative, down-to-earth team just steps from Leiden Centraal, 3e Binnenvestgracht where you’ll work alongside three dedicated colleagues and connect with a global network of 85 professionals, all driven by a shared passion for showcasing Denmark to the world. 

Salary is negotiated individually in accordance with qualifications. 

Travel: Occasional travel to Denmark and locally in the Netherlands. 

Application: 
This position is open from May, so please apply via our E-recruitment system with your CV and a brief cover letter (both in English) no later than 11 April 2025. Only applications submitted via our E-recruitment system will be considered. We’ll review applications as they come in, and the process may include a case study and personality assessment. We look forward to your application. 

Application Deadline: 11 April 2025 (early applications encouraged) 

Contact: For inquiries, reach out to Market Director for the Netherlands, Italy and France, Ghita Scharling Sørensen, at gss@visitdenmark.com